CAPTURING THOSE WHO DESIGN THEIR LIFESTYLE / IMPACT THE WORLD
Tag-line: A great story, you know who has one? Every damn body. Taste makers, creative ninjas, innovators, & trendsetters too.
Why? We created social platform 1MinStorys to provide creatives, entrepreneurs and small business owners starting out tips and tricks to help them on their life journey. It was born of Shane Allen and Quinncy Bynum, who wanted to discover the secrets "hiring managers and creative industry execs" weren't telling us despite working with them directly on volunteer basis — as we struggled to enter Milwaukee's industry world. It also resulted from Milwaukee's segregation problem, and how Milwaukee is in the Top 5 cities in the U.S. that is most segregated in industry and community. How could we connect positive role models to those growing up in the city with the industry itself, along with creatives across the country (and world!).
City focus: Especially given Milwaukee's segregation problem, 1MinStorys aims to bridge the gap between creative professionals across the city to connect and boost collaboration. The tone is set in a way Milwaukee natives can understand. 1MinStorys also exists outside of the city, and is worldwide — with 2 interviews in Tokyo, Japan and more to come.
Approach: We approach each interview asking "What's your favorite curse word?" as a way to "humanize", a sometimes someone in a director role can feel disconnected from someone in a more junior role. The point is, everyone swears and we're all human. Form of expression.
We ask questions to get to the soul of the person. Interviews are 20-30 mins long, but condensed to the highlight and into 1Min. Some gem that makes someone go "aha" and realize something in their life. We look for a relatable insight, and further package it into 1min. This is a quick form of media that connects to people already moving in a fast paced world.
SELECTED PAST INTERVIEWS
YURI NAKAJIMA, FASHION DESIGNER + OWNER OF FUKUSHIMA KNIT
Headed over to Japan to interview the amazing Yuri Nakajima, who shed some gems on her personal brand Fukushima Knit. We had an amazing talk on what inspired her to create her brand with her sister, why it was important for her to be a part of, and where she plans on going with it.
Here is a sneak peek on why she does what she does.
MIKE HUTCHINSON, FORMER RADIO PERSONALITY AND OWNER OF 4WRD
We’re Anodyne Coffee Roasting Co. sipping the juice of the finest beans they had to offer. In comes Mike Hutchinson, founder of 4WRD. He is, all at once, a statesman, activist, sage and DJ Myddle “the party Killa”.
Shhhh Lil dude listen.
EVAN WILLIAMS, WORLD TRAVELER & WRITER
Yadoya Guesthouse for Backpackers Tokyo, Japan is the spot where we crossed paths with Evan Williams. Evan worked at a Zen monastery for a little, soaking in the culture and polishing these jewels he's doing during self reflection. Writing is his craft.
The young Canadian learned to dwell in the tangible because drawing on his own experiences gives him the advantage of experience with his subjects. He's designing his life by living it.
KENT VAN DUNK, WORLD TRAVELER & ACTOR
Today the man of many languages Kent Van Dunk dropped by to shed some gems with the #1MinMen about getting in touch with your inner self to unlock the path you already know you’re meant to do. Kent paved his way across Mexico to learn Spanish, and then later journeyed out to S.E. Asia taking jobs in Thailand with the passion of Paulo Coelho’s The Alchemist.
A novel and non-profit work later, he now has made a name for himself taking movie roles in "Chinese Hollywood" Beijing.
DEBBIE SAJNANI, DIGITAL DESIGNER & OWNER OF BOLLICK / PODCAST PIXEL POINTLESS
We were sipping Japanese iced coffee over at Anodyne Coffee Roasting Co. and in walks Bowllick aka the zany Sir Derp-a-lot / #LostKardashian Debbie.
She is the business end of the new podcast Pixel Pointless.
DECHAZIER PYKEL, SOCIAL MEDIA + ART DIRECTOR OF NONBOX BRANDING
Honestly, when there isn’t caffeine the 1MinMen go where the action is and on this day it was Nonbox Branding. Their Director of Social Media is crisp & thurl — that’s thorough but with way more flavor. DeChazier Pykel always has a plan that grows his lifestyle and makes waves.
He has mentored children on the autism spectrum through Islands of Brilliance and his #PeoplesFlag design raised the stakes & brand value of Greater Together’s challenge.