MoneyTudes App Character Illustration
Case Study
Character Creation for Mobile App
Outcome
Can saving money and being efficient be sexy? How do we celebrate the penny pinchers, cost conscious, fiscal freaks, efficiency experts, procurement police, cost cutters, organization optimizers— the IT Directors and Chief Information Officers of Fortune 500 companies?
Challenge
Can saving money and being efficient be sexy? How do we celebrate the penny pinchers, cost conscious, fiscal freaks, efficiency experts, procurement police, cost cutters, organization optimizers— the IT Directors and Chief Information Officers of Fortune 500 companies?
Design
Characters created reflected different personality types of spenders / spending habits.
I took a multiethnic route to ensure users from various backgrounds could build a relatable character.
