CarmelloVision is a Tokyo-based creative studio helping companies turn ideas into digital products — built to translate across markets.

Built to Translate

Ideas don’t fail because they’re bad.
They fail because they don’t land.
CarmelloVision designs digital experiences that work across languages, cultures, and markets — grounded in real audience insight and clear communication.

Clarity Drives Everything

If it’s confusing, it’s not ready.
CarmelloVision simplifies structure, messaging, and UX — so users know where to go, what to do, and why it matters. Get the concept right, and everything that follows lands harder.

Creativity That Works

Creativity isn’t the end result.
It’s how ideas move from problem to solution. CarmelloVision uses design, content, and interaction to drive engagement, understanding, and growth.

I’ve moved across the U.S. and spent over twelve years in Japan—long enough to stop being a tourist. Curiosity became part of my daily practice — shaped by culture and identity back home in Milwaukee, deepened by every community I've connected with since.

CarmelloVision began as a swirl of stories and ideas—captured, curated, and brought together into a unified vision.

Before I design anything, I look for the story. Not the pitch deck version, but the real one: Why does this product exist? Who is it for? What do they need to feel before they trust it?

Most of the work happens before a single pixel is placed.

I believe the best cross-cultural work isn’t translation. It's understanding something so clearly the border disappears. That’s what CarmelloVision is built on: research first, story second, design last.

It’s also why I work closely with founders and small teams. The closer I get to the real story, the clearer the work becomes—and the stronger it holds once it’s out in the world.

Shane Allen, CarmelloVision

In the Field

Over the years, this way of working has taken shape across different industries, products, and teams. Each project brought a different challenge, but the goal was often the same: bring clarity, alignment, and connection to the work.

Japan to US Expansion via eCommerce | Mirai Speaker

Worked closely with the Mirai Speaker team to translate a highly technical Japanese audio product into a clear, conversion-focused digital presence for the U.S. market. From UX and content structure to Amazon A+ Content and localization, the work drove CPA from ¥28,000 to ¥11,000 and contributed to record single-day brand site sales.

The Mirai Speaker story

8-Year B2B SaaS Design Partnership | WideSense

Served as the sole founding design partner for WideSense — a Berkeley-based AI platform for EV fleet operations — from logo and dashboard UX through investor pitch decks, global expo presence, and a $3M seed raise. Over eight years, every visual and digital touchpoint the company showed to the world came through this partnership.

The WideSense partnership

Connecting Japanese F&B to the Middle East | Japaldia

Collaborated with Japaldia to build the digital foundation connecting Japanese food culture with Middle East markets — including Second Son, a restaurant concept I supported from early development through delivery. The work spanned web presence, offer clarity, and a content structure built for strong search visibility and international discovery.

The Japaldia story