design & strategy for brands crossing borders
デザインとストーリーでセカイをつなげます。
デザインとストーリーで
セカイをつなげます。
Some transitions are too important to get wrong. I work with brands at inflection points: launches, expansions, evolutions. Building the stories and systems they need to execute with confidence.
Tokyo-based. Japan, U.S., and international markets. Working at the intersection of UX/UI, content, and strategy, with one foot always in culture.
Brands I've contributed work to — directly and through agency partnerships.
Display of Husqvarna high-visibility orange and black safety jackets and vests in a retail store, with the Husqvarna logo and slogan 'Ready When You Are' on a sign, and a background image of outdoor activity.
Group of five people sitting on a dark gray couch watching a TV in a bright living room.
Concert flyer for Mashbit with special guest Dirty Audio and Nxsty on December 20, 2025, at Harbour Theatre in Vancouver, featuring images of three male performers with a dark, colorful background.
Laptop displaying a website about a camper van, with a graphic of the van behind it. The website includes text about the van's features and specifications.
Image of a DVD cover for 'Rambo: Last Blood' featuring Kevin Hart with a serious expression, and a promotional poster for a movie or comic titled 'Enter the Dragon' with Kevin Hart's face, surrounded by martial arts characters.
Laptop displaying a webpage for the Mirai Speaker, with a photo of an elderly couple sitting on a couch using a TV speaker, and a close-up of the speaker's control knob.
Close-up of a DJ mixing console with colorful lights in the background.
An event poster for a comedy show titled 'Yes, and... Hypnosis' featuring hypnotist Chrisjones and guests Natasha Pearl Hansen, Sonny Bhatt, and Keelan Wendorf, scheduled for Thursday, December 4th at 8:00 PM at iO Theatre Chicago, with details on tickets and location.
Four people in business attire seated at a booth having a discussion at a conference. Behind them is a large blue banner with the word 'widesense' and promotional text about electric bus fleets and AI-powered solutions.
Various cartoon avatars with different skin tones, hairstyles, and outfits, many holding shopping bags and some with money bags, arranged in a grid. A large smartphone screen on the left shows a female avatar editing her eye color.
the medium is the message.
the system is the strategy.
Most teams don't need just another designer.
They need someone who can diagnose why the message isn't landing and connect content, brand, and platform into something that actually moves people — across markets, cultures, and audiences.
Someone who can step in, align the team, and build the systems that make it scale.
You’ll recognize the moment when you hear things like:
"We're expanding globally, but it's not landing locally."
"Our website doesn't reflect what we actually do."
"Our content is active, but it's not driving growth."
"Customers don't fully understand our product."
Brought in when alignment or momentum demands more than tactics.
When the story isn’t clear, the platform isn’t working, or teams are moving in different directions, I help shape the content, systems, and structure that bring everything back into focus.
Content & Campaign Design
Shaping narratives that introduce ideas clearly — supporting product launches, events, and releases with pitch-ready assets and campaigns that build momentum across channels.
Brand Systems That Scale
Building flexible systems teams can actually use — covering identity, marketing materials, web apps, event assets, and everything in between as your needs evolve.
Websites & Digital Platforms
Turning websites into conversion-focused tools that grow with you — working within your CMS, alongside your developers, or with trusted partners to keep things moving.
Embedded Design & Strategy
Stepping in as a design partner during transitions or high-intensity periods — coordinating across developers, photographers, PR teams, and specialists to keep everything aligned.
Let's talk
I work with brands navigating cross-cultural markets, launching products, and building systems that scale. If you need someone who can step in, get your team aligned, and execute — reach out.
Coffee chats welcome too.
