A black and white radar screen with concentric circles and a sweeping line.

デザインとストーリーでセカイ
をつなげます。

design & strategy for brands crossing borders

See the work

デザインとストーリーでセカイをつなげます。

design & strategy for brands crossing borders

デザインとストーリーでセカイをつなげます。

CarmelloVision is a Tokyo-based independent design and strategy partner helping companies launch, grow, and build across markets.

Selected brands supported directly and through agency partnerships

eCommerce & U.S. Market Entry

$3m Seed Design Partner

Selected Work

19-Market Web Redesign

JP / EN bilingual Web Redesign

See more work

From opportunity to execution.

The right solution starts with understanding the right problem.
CarmelloVision connects strategy, design, and execution to help ideas move forward.

The right solution starts with
understanding the right problem.
CarmelloVision connects strategy, design, and execution to help ideas move forward.

START

Strategy & Validation

Define the opportunity before committing to the build. Market entry, customer journeys, product definition, digital audits, prototyping, and launch planning.

explore strategy

The right solution starts with understanding the right problem.
CarmelloVision connects strategy, design, and execution to help ideas move forward.

BUILD

Products & Digital Experiences

Websites, e-commerce, digital products, and platforms designed around the business and the people they're built for, from concept through launch.

explore build

GROW

Embedded Partnership

Ongoing strategy, design leadership, and hands-on execution for teams building across products, markets, and initiatives.

explore grow

see services

Testimonials

シェーン氏は、クオリティの高いクリエイティブをスピード感を持って提供できる点が特に優れています。D2C事業において不可欠な高速なPDCAサイクルを実現し、事業成長および業績改善に大きく貢献しました。Shane's ability to deliver high-quality creative at speed was particularly outstanding. He enabled the rapid PDCA cycles essential to our D2C business and made a significant contribution to our business growth and performance improvement.

Kazuki Kaneko, CMO, Mirai Speaker Inc.
"I've worked with Shane for over a decade across multiple projects. Beyond world-class visuals, he uncovers the deeper meaning behind your brand and pulls the vision from your head to bring it to life. You don't just hire a designer — you gain a creative partner who clarifies what you're really trying to say."

Sam Dever
Sam Dever Productions
"Shane is a versatile and talented designer who quickly grasped our project objectives and executed at scale — processing thousands of product images to new brand standards with diligence and precision."

Marilka Vélez
Creative Director
"Shane is an effective communicator who can explain design to a layman like myself and still produce innovative, eye-catching work. It's rare to find a designer who can capture the exact vision you have in your head."

Marcus Offutt
"Shane's command of technology and creative design is matched by his willingness to do whatever it takes and his ability to work seamlessly as part of a team. He's a rare find — a professional who is as enjoyable to work with as he is qualified."

Sara Gabriella

Built from both sides of the culture

CarmelloVision is led by Shane Allen, an American creative strategist and product designer based in Japan for 12+ years. His work spans product, digital, brand, and market-entry initiatives across Japan, the U.S., Europe, and MENA.

The common thread is helping teams make complex ideas clear, useful, and ready for the market they're moving into.

Learn more