March On Milwaukee Promotional Video

Promotional Video for 50th Anniversary of March On Milwaukee’s Digital Downloadable eBook

The Challenge

I was approached by Milwaukee historian Adam Carr, who was looking to promote the release of a free publication with the University of Wisconsin – Milwaukee, covering the 50th anniversary of the Civil Rights Marches in Milwaukee.

The Solution

We reached out to a variety of talented local Milwaukee creatives in the production of a 60 second short promoting the publication. I researched and found stock imagery from 1960s Milwaukee, along with imagery found within the book, to tell a story of how the past meets the current — and what the viewer can do with a Call To Action at the end to help out.